Greatest marketing ploy ever. If you haven't seen these ads, you should check them out to understand what I mean. I forget how I first ran into one, but I remember saying to myself, "Self, the Mormons are on to something here. This is the greatest marketing ploy ever.
In the event you haven't seen one yet, here is what happens. First, you have about a minute of something quite normal or semi-awesome. It's your average everyday person talking about whatever it is they do. They could be a mom, a recording artist, or a surfing champion. I know... you thought when I said normal, I meant something like chewing some gum. You had no clue that I meant being a pro surfing champ.
Then, at the end, you find out what the ad is all about. This person that you just recently became attached to unleashes the one thing you didn't see coming. This person reveals that they also happen to be a Mormon amidst they're everyday life.
There lies the secret to this ploy! You have now been convinced that you can be a semi-awesome person and have religious ties. All I'm saying here is that I'm not sure how we missed this. I haven't done my research, but I think many people think Mormons are weird. However, I think many people think Christians are weird too.
I'm not saying that the way of Christ is suppose to be cool. It's not. I think many people look at Christians and think, "Many people, these Christians are hypocrites and self-righteous do-gooders." Granted there is probably a fair share of that in Christendom, but I think that many people miss the semi-awesome person who says, "I'm a Christian, and this is my life."
(See what I did there? I switched the placement of the "I'm a Christian" to the beginning instead of the end. Was there a reason? You tell me.)
Just the beginning of a conversation. What do you think?
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